Marketing Indiba USA to the Aesthetics Market
At Caymana Consulting they provide clients with a wide array of digital marketing solutions that extend across multiple industries. Their proven track record and history of tangible results allows them to work with companies both large, and small – from restaurants and medical practices, to fledgling technology companies and beyond.
One of the most interesting fields they have recently entered into with great success in the field of aesthetic medicine – a field that is constantly evolving, growing, and creating new technology to better and improve upon what is already in existence. Indiba USA is the American wing of a global medical technology, and research company that specializes in the manufacturing of RF (radiofrequency) medical devices with an entire host of medical applications. Indiba USA prides itself on their research and development, and their constant innovation and would like to bring brand themselves as a major force in multiple medical markets. Working with a company like Caymana Consulting, they are well on their way to achieving such a goal.
The Indiba USA brand isn’t very well-known, in fact, few, if any, in the medical fields they operate have even heard of them. Having spent most of their time in business (Indiba USA was founded in 1983) as a relative unknown – and mostly behind the scenes, Indiba USA has decided only last year to come out from behind the curtain and rebrand themselves as a force to be reckoned with in the fields of aesthetics, rehabilitation, injury prevention, skin care, stem cell therapy/treatment, cellular regeneration, and even animal healthcare/veterinary medicine! With such a vast array of topics and categories for them to fit into, its up to a company like Caymana Consulting to market them in a way in which they can not only be found by those searching for each and every one of these sub-topics, but for those prospective consumers to recognize them as a brand and leave a lasting impression. One of the most interesting methods employed by the team at Caymana Consulting is that they have chosen to categorize Indiba USA into the field of aesthetics and cosmetic medicine. In doing this, they are able to add Indiba USA and their products to an industry which is highly in-demand at the moment, while capitalizing on Indiba’s cosmetic properties and the aesthetic benefits of their RF technology. Playing up the aspects of cellular regeneration – the sense of skincare and “looking better”, Caymana Consulting was able to treat Indiba’sActiv Cell Therapy system like one of the many other laser skincare methods. The cosmetic benefits of the Indiba device are the restoration of skin cells, replenishment of vital skincare compounds like collagen and elastin, as well as long-term stem cell therapy benefits. In doing this Caymana Consulting is able to market Indiba USA amongst the elites in the aesthetic field – and keep an opening for the rehabilitation wellness markets.