Marketing Indiba USA to the Aesthetics Market
At Caymana Consulting, they provide clients with a wide array of digital marketing solutions that extend across multiple industries. Their proven track record, and history of tangible results allows them to work with companies both large, and small – from restaurants and medical practices, to fledgling technology companies and beyond.
One of the most interesting fields they have recently entered into with great success, is the field of aesthetic medicine – a field that is constantly growing and evolving, with the addition of revolutionary new technology, that improves upon what is already in existence. Indiba USA is the American wing of a global medical technology, and research company that specializes in the manufacturing of RF (radiofrequency) medical devices. The Indiba Rf devices offer a number of different healthand wellness applications, including bone healing, tissue regeneration, metabolic benefits, detoxification, cellular regeneration, circulatory benefit, aesthetic skincare enhancement, and much more!Indiba USA prides itself on their research and development, and their constant innovation and would like to bring brand themselves as a major force in multiple medical markets. Working with a company like Caymana Consulting, they are well on their way to achieving that goal!
The Indiba USA brand isn’t very well-known, in fact, few, if any, in the US industry, have even heard of them. Despite this, Indiba USA has played an integral role in the development of healthcare technology, behind the scenes. Having spent most of their time in business (Indiba USA was founded in 1983) as a relative unknown – and mostly behind the scenes, Indiba USA has decided only last year to come out from behind the curtain and rebrand themselves as a force to be reckoned with – focusing heavily on the fields of aesthetics, rehabilitation, injury prevention,skincare, stem cell therapy/treatment, cellular regeneration, and even animal healthcare/veterinary medicine!
With so many areas of concentration, it can be difficult for them to find the focus needed to gain traction in any one industry. However, working with a company like Caymana Consulting, with experience in marketing to such industries allows them to garner the attention they sorely need – from both individual patients and medical providers. The Indiba marketing goals are that they can be found by those searching for each and every one of these sub-topics, and for them to develop the brand recognition within the industry, ensuring that both patients and providers consider the name Indiba to be synonymous with aesthetic medicine and overall rehabilitative wellness care.
With the current healthcare landscape what it is, the most attractive area for Indiba to focus their efforts, especially their marketing efforts, is within the field of aesthetic medicine. With aesthetic enhancement experiencing an exponential rise over the last decade across the US, more and more individuals than ever before have access to minimally-invasive methods of improving their look and overall aesthetic appearance, as opposed to full-fledged plastic surgery. In years past, the aesthetic enhancement industry was reserved almost exclusively to celebrities and the uber-rich. However, with constantly advancing technology, like the IndibaActiv Cell Therapy system, and more manageable price points, normal, everyday men and women, now have access to less costly, less invasive procedures and treatments – leading to the exponential rise in popularity across the country! Taking advantage of such trends, the team at Caymana Consulting has chosen to categorize Indiba USA almost exclusively into the field of aestheticmedicine and wellness care. In doing this, Indiba USA is able to take advantage of the trend towards aesthetic enhancement – marketing themselves within an industry that is highly in-demand and continuing to improve. Capitalizing on Indiba’s cosmetic properties and the aesthetic benefits of their RF technology is vital to the success of the company and their marketing efforts. In addition, Indibais able to market their revolutionary technology to the highest number of clients and can list other applications for their devices as well. Playing up the aspects of cellular regeneration – the sense of skincare and “looking better”, Caymana Consulting was successful at introducingIndiba’sActiv Cell Therapy system to the US market.